Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors. All this means that following the latest social media trends is essential for reaching out to your target audience and engaging them. Here are some novelties that you should keep pace with.

In your classic agency, the public relations (PR) and marketing teams operated in different spheres. Your PR team focused on media relations – getting the names, identities and personalities of your clients on television, in print and on the radio. On the other side of the office (literally and figuratively), your marketing people spent their time connecting your clients’ products with customers.